Design For the Other 90% | Cooper-Hewitt, National Design Museum

Find objects used around the world by selecting a region on the map.

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

Exhibition catalogue

Designers, engineers, students and professors, architects, and social entrepreneurs from all over the globe are devising cost-effective ways to increase access to food and water, energy, education, healthcare, revenue-generating activities, and affordable transportation for those who most need them. And an increasing number of initiatives are providing solutions for underserved populations in developed countries such as the United States.

Encompassing a broad set of modern social and economic concerns, these design innovations often support responsible, sustainable economic policy. They help, rather than exploit, poorer economies; minimize environmental impact; increase social inclusion; improve healthcare at all levels; and advance the quality and accessibility of education. These designers’ voices are passionate, and their points of view range widely on how best to address these important issues. Each object on display tells a story, and provides a window through which we can observe this expanding field. Design for the Other 90% demonstrates how design can be a dynamic force in saving and transforming lives, at home and around the world.

On view at Cooper-Hewitt, National Design Museum through September 23, 2007.

Out of Poverty

Cynthia E. Smith

International Development Enterprises’ founder Paul Polak has just released his much anticipated book Out of Poverty, What Works When Traditional Approaches Fail. Based on his 25 years of experience he tells why traditional poverty eradication programs have fallen short and how his alternative approach works…

Voûte Nubienne Affordable Housing

Cynthia E. Smith

In sub-Saharan Africa, traditional building techniques are no longer feasible; due to increased deforestation use of timber for roofing and posts is not viable. Adapting an ancient architectural technique used in Sudan and Asia to West Africa, provides an affordable alternative…

Panel Discussion Video

WATCH THE VIDEO – This panel highlights the growing trend in design to create affordable and socially responsible objects for the vast majority of the world’s population (90%) not traditionally serviced by designers. Contributors to the exhibition Design for the Other 90%...